US Sales of Hybrids in October Down 10%; Monthly Share Up to 2.6%

Jose Michael

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Reported US sales of hybrids. Click to enlarge.

Reported sales of hybrids in the US in October dropped 10% by volume to 21,979 units from 24,443 units in October. There were 27 selling days for October 2008, versus 26 days for October 2007.

However, with the overall 31.9% decline in light-duty vehicle sales in the US (earlier post) hybrids represented 2.62% of the new vehicle market for the month, up from 1.98% in October 2007. For the 10 months through October 2008, hybrids have a 2.4% share of the new vehicle market.

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New vehicle sales market share for hybrids. Click to enlarge.

Toyota. Toyota reported 11,804 units of the Prius sold in October, a 10.3% drop from October 2007. The Camry Hybrid posted 2,792 units, a 20.5% drop from October 2007, and representing 9.1% of all Camry models sold. All Camry sales were down 9.4% by volume for the month, to 30,556 units. The Highlander Hybrid sold 1,022 units, up 71.5% year-on-year, and representing 14.5% of all Highlanders sold. All Highlander sales were down 26.4%.

On the Lexus side, the Rx 400h posted 615 units, a 55.8% drop from the year before, representing 11.9% of all Rx models sold. Total Rx model sales dropped 34.8% for the month year-on-year. Sales of the GS 450h dropped 69% to 22 units, for 2.7% of all GS models sold. Total GS sales declined 45.7% year-on-year. Sales of the LS 600h dropped 68.6% to 55 units, for 3.7% of all LS models sold. Total LS model sales dropped 49% year-on-year.

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Hybrids as a component of brand sales. Click to enlarge.

Honda. The Civic Hybrid sold 1,621 units in October, a 29.1% drop by volume from October 2007, for 8.7% of all Civic models sold. Total Civic sales were down 22% year-on-year. Honda sold one Accord Hybrid, a 99.6% decrease from the year before. Total Accord sales dropped 36% year-on-year.

Ford. Ford sold 1,997 units of the hybrid Escape and Mariner, only a 4.2% decrease from October 2007 and representing 16.9% of Escapes and Mariners sold. Total Escape and Mariner sales dropped 20% for the month.

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Hybrid sales as percentage of total OEM LDV sales. Click to enlarge.

GM. GM sold 795 two-mode full-size SUVs (Tahoe, Yukon, Escalade), representing 11.3% of the total combined sales of those models. The Chevrolet Malibu hybrid posted 325 units, for 3.0% of total Malibu sales. The Saturn Aura hybrid posted 22 units for 0.6% of total Aura sales. The Saturn VUE hybrid posted 354 units for 11.9% of total VUE sales.

Nissan. Nissan sold 554 units of the Altima Hybrid, a 40.2% drop year-on-year, representing 3.1% of all Altima sales. Total Altima sales were down 18.5%.

Chrysler. Chrysler has not yet delivered any of its two-mode hybrid Aspen or Durango vehicles to customers through dealers, although the vehicles are currently being shipped, according to the company.

Chrysler is positioning the hybrid Aspen and Durango as niche products that it will manufacture until the end of the year. The company says that it still plans to introduce a two-mode hybrid Dodge Ram in 2010 (MY and CY).

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